jayzschunke
copywriter
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mini: don't fence me in

MINI: DON’T FENCE ME IN

No boundaries. No destination in mind.

A winding, open road filled with endless possibilities and opportunities at every turn. It’s the trill of the drive

paired with those rare moments to get lost in yourself that inspired Labrinth to rewrite an American classic, “Don’t Fence Me In.”

AGENCY: Pereira O’Dell

CD: Nick Sonderup

ACD: Jordan Young, Rachel McElrath, Estefanio Holtz

AD: Emanuel Vinkler

DESIGN DIRECTOR: Somchai Perry

DIRECTOR: Marcus Söderlund

Join Labrinth on a journey of inspiration, musical expression and creative freedom as he takes a drive in a 2019 MINI Countryman and puts a new spin on the classic song Don't Fence Me In.
We teased the partnership with Labrinth on social media with cryptic imagery and song lyrics.

We teased the partnership with Labrinth on social media with cryptic imagery and song lyrics.

We pressed Labrinth’s version of “Don’t Fence Me In” on vinyl. To build excitement and awareness of the campaign, we distributed them to well-known musicians and other key influencers in the music and car industries.

We pressed Labrinth’s version of “Don’t Fence Me In” on vinyl. To build excitement and awareness of the campaign, we distributed them to well-known musicians and other key influencers in the music and car industries.