To launch Perrier’s new flavors, we helped build awareness by collaborating with three unique influencers from different artistic disciplines – Erin Robertson (fashion designer), Luke Choice (CGI artist) and Alex Nero (chemical artist).
The idea behind this campaign is that Perrier Flavors inspire the extraordinary – in this case, art.
We designed a kit which we filled with each of Perrier's flavors as well as other unique items to inspire each artist.
Each influencer created an unboxing video, work-in-progress video and final creation video.
Fashion designer Erin Robertson designed a dress inspired by Perrier Pink Grapefruit.
CGI artist Luke Choice designed a flavor-filled animation inspired by Perrier Strawberry.
Chemical artist Alex Nero created a colorful work of art inspired by Perrier Lime.