MTN DEW

MTN Dew asked for a campaign that positions their soda as the catalyst that unleashes the trash talker from within.

So, in partnership with NBA 2k22, we casted two normally quiet and reserved NBA superstars in Zach LaVine and Zion Williamson to show how they respond when the game’s commentator hits them with some criticism.

In the spot, they take a “Dew Break,” giving themselves the power to elevate their game and silence the haters with a little trash talk of their own.