BUSCH
#PIT4BUSCH
Busch asked for a campaign that proves they’re the best damn sponsor in all of NASCAR.
So, we responded with a campaign featuring the fastest Twitter contest of all time during the sport’s biggest race, the Daytona 500.
Taking advantage of the race’s most important and exciting 13 seconds, the pit stop, we gave NASCAR fans the chance to with a custom Ford Mustang by simply tweeting #Pit4Busch any time Kevin Harvick was in pit lane.
Awards: Webby Awards Honoree 2x (Real-Time Response Campaign, Social Media Campaign)
Media Mentions: Adweek, NASCAR.com, FanSided, Ford Authority.
Campaign Elements: Social, online video
Case Study
OLV
As Daytona approached, a series of comedic online videos featuring the Busch Guy alongside Kevin Harvick were shared on social to drum up laughs and awareness of the campaign.
SOCIAL
Both paid social and real-time response were used to generate excitement leading up to the race, and to engage with fans on race day.
Valentine’s Day Post
#1 U.S. Trending Topic On Race Day
CREDITS:
AGENCY: VaynerMedia
GCD: Adam Lock
CD: Todd Bradley, Harrison Barron
ACD: Chelsea Furlong, Maya Renz
SR. AD: Emanuel Vinkler