ENTERPRISE
PURSUITS
As the leader in the car rental category, Enterprise didn’t need a campaign to gain more customers. Instead, they wanted to inspire their customers to travel more.
So, Pursuits With Enterprise was created - a digital magazine designed to inspire and enable people to have more purposeful travel experiences.
Short form travel documentaries told real stories of how one could easily connect with other people and places through travel with a rental car from Enterprise.
Editorial content added depth the stories of people and places featured in the video content.
Campaign Elements: Online video, social content, editorial articles, digital travel brochures, photography.
Campaign Manifesto Video
BEE JOURNEY
Beekeeper Sarah Red-Laird drives her bees to the beautiful orchards of Frog Hollow Farm in Brentwood, CA, to help pollinate plum trees. This content follows her journey as she buzzes down from Ashland, OR, to meet farmer Al Courchesne, a longtime organic farmer. They bond over the sweet taste of fresh honey and shared passion for helping our planet.
Online Video
Longform articles that dove deeper into the stories of the people featured in each video.
Editorial Content: Character Profiles
Short articles that guided prospective travelers to where they can experience the things they learned about in the video.
Digital Travel Guides
PRESERVING THE APPALACHIAN TRAIL
After gathering in Asheville, NC, a group of friends heads into the forest to help restore part of the 2,200-mile-long Appalachian Trail. Crew leader Skip Sheldon, a long-time trail veteran, mentors them on how to maintain one of America’s natural treasures. Afterward, the group enjoys a spectacular sunset and reflects upon their community service.
Online Video
Editorial Content
Digital Travel Guides
CREDITS:
AGENCY: 360i
GCDs: Alex Shulhafer, Daniel Bremmer
AD: Emanuel Vinkler