JEEP

The road to greatness is often not a smooth one. It’s full of traffic jams, potholes, wrong turns, and a dead end that forces you off the road.

Well, it just so happens that Jeep makes vehicles designed to conquer all of the above, and its new Jeep Grand Wagoneer is no exception.

The ask for this project was leverage Derek Jeter’s story to demonstrate how the Jeep Grand Wagoneer is the perfect vehicle to steer from one life milestone to the next, on the way to ultimately leaving a legacy of greatness for the ones in the seats behind you.